The 2008 Business Book Awards
Business Book of the Year
Tribes: We Need You to Lead Us by Seth Godin | Portfolio
The call to action is clear and powerful, exactly what you would expect from Seth Godin. But when is the last time a book's subtitle expected so much from you? Most business books are created to sell you something—usually it's some way you'll be improved. Think about how that simple subtitle turns all of the reader's expectations around.
But that's nothing new for Seth Godin. He has built a body of work that challenges conventions and, at the same time, creates safe havens for heretics and radicals. If your job is spreading ideas (and here is a hint: it is everyone's job), Seth's library of books is for you.
The primary message of Tribes is that people want to be led. The web can connect people better than ever before, but change can only happen when individuals step forward and take the lead. Leaders are successful not because of the position they hold, but rather the change they inspire. And contrary to popular belief, markets reward bold ideas—whether it's with the election of a politician, a fanatical response to a new cell phone, or the top ranking of your YouTube video. Tribes is the right book for the right time.
As Seth asks, "What do you have to lose?"